Written By: Toye L. Bogard, Fit Nation Inc. Chief Executive Officer
Co-Written By: Jamila Batts, Shelby County Fetal and Infant Mortality Review Team Leader
Fit Nation Inc.
Building relationships, having fun and getting fit. Those are the three core principles practiced by Fit Nation Inc., a community based nonprofit 501(c)(3) organization that Toye L. Bogard (Founder and CEO of Fit Nation Inc.) was led by God to start on September 17, 2011, out of a personal desire to help reverse Memphis’ reputation of being one of the fattest cities in the nation. On that day in 2011, Bogard decided to begin his fight against obesity in Memphis by personally making healthier lifestyle changes and organizing his friends and family to participate in ongoing weekend workouts. The response was so great that Bogard had to create 6 teams across Memphis and the surrounding areas in order to service the rapid growth. In addition to creating teams, he incorporated monthly Weigh-Ins at a central location so that the teams could get together, build relationships, and celebrate life!
Fit Nation Inc.’s sole purpose for existing is to enhance the lives of the general public by placing building relationships at the forefront. When healthy relationships are developed, it becomes easier to have fun and get fit. Everything that Fit Nation Inc. does as an organization is centered on tackling obesity and helping individuals to “choose life” 365 days out of the year. Fit Nation Inc. provides free membership , gives members access to workout classes via Skype ($ 5.00 per class) and in person ($3.00 per class) and provides a social media driven fitness support system via Facebook. Currently Fit Nation Inc. has active groups located in cities that include: Memphis, TN, West Memphis, AR and Nashville, TN. The Memphis Fit Nation group has (6) organized teams that cover each community within Memphis and the surrounding Metropolitan area. This gives members the convenience of only having to drive a few blocks from home to participate in team workouts.
Toye Bogard understands that the high rate of obesity in Memphis and the city’s high infant mortality rate go hand in hand. In February of this year, Fit Nation Inc. received grant funding from the March of Dimes’ Program Services Committee to initiate an infant mortality/obesity reduction program known as “Fit 4 Me”. The goal of Fit 4 Me is to help women who are between the ages of 18-44 and have a Body Mass Index (BMI) that is greater than or equal to 25, to reach a healthy weight prior to becoming pregnant. Fit 4 Me participants receive access to a free weekly 60 minute low impact workout class led by a Certified Fitness Trainer (Fit Nation’s CEO Toye Bogard), bimonthly weigh-ins to assess weight, blood pressure, blood glucose, BMI and waist circumference, bimonthly preconceptional /interconceptional health education sessions and ongoing mentoring/coaching surrounding nutrition and physical activity.
For additional information about Fit Nation Inc. please visit the organization’s website at http://www.wearefitnation.com and for additional information about Fit Nation Inc.’s Fit 4 Me program please contact Toye Bogard (firstname.lastname@example.org) or Jamila Batts (JLB_MPH@me.com) via email or at (901) 602-6917